Emotionally Sushil Ansal was keen to do business in his home state. As early as 2000, Pranav had started projects in Punjab by building shopping malls in Ludhiana and Jalandhar. The success of these two cities took Pranav to Mohali and Amritsar. The Ansals are now developing a 300-acre Golf Links Township in Mohali, adjoining Chandigarh and an integrated commercial cum housing project is under implementation in Amritsar. In Haryana, Gurgaon was getting over-crowded.
In December 2003, Ansal API got a license to develop Sushant City in Kundli (Sonepat), just four kilometers from Delhi. Today, this is a 250-acre township, right off National Highway 1. Sushil Ansal was the first major developer to move into Sonepat, also in Haryana but to the north of Delhi. His company began building and promoting residential townships in Panipat, Kurukshetra, Karnal and Yamunanagar, expanding its catchment area in Haryana to well beyond Gurgaon and giving Delhi a whole range of ancillary cities. With the imminent arrival of the Delhi Metro and the widening of National Highway 1, he is convinced that the next growth area is the Kundli-Sonepat-Panipat belt.
Actually, 2003 was a breakthrough year as it was also when Uttar Pradesh announced its policy of “Hi-Tech Cities” and essentially incorporated many of the suggestions that township developers such as the Ansals had been pushing. The Uttar Pradesh projects, particularly in the Greater Noida-Bulandshahr region 40 minutes east of Delhi, are expected to define API’s evolution in the coming decades, till about 2025
The all-important step was to convince other state governments to replicate Haryana’s urban incubation law and build genuine partnerships with private developers. Sushil Ansal travelled relentlessly and spoke to literally dozens of chief ministers. “By the end 1990s,” Sushil Ansal reports, “we were beginning to find an audience. After the Haryana success story, other states had seen the potential. Directly or indirectly, the housing sector affects 250 industries, from cement to electrical fittings to textiles. As such it is a huge employer. After agriculture, it is the second largest employer.” No politician could run away from such compelling logic.
Whether in Rajasthan or Uttar Pradesh or Punjab, the townships that were conceived in 2003 and the policies and legislations that underpinned them were actually the fruit of Sushil Ansal’s labour a decade earlier, in the mid-1990s.He had been the catalyst for policy change. Years after the liberalisation of 1991, pragmatism and a fair and equitable opportunity for private sector developers were beginning to be accepted in state after state. For Sushil Ansal and his generation of real estate entrepreneurs, this was a long-awaited triumph.
Sushil AnsalIn December 2003, Ansal API got a license to develop Sushant City in Kundli (Sonepat), just four kilometers from Delhi. Today, this is a 250-acre township, right off National Highway 1. Sushil Ansal was the first major developer to move into Sonepat, also in Haryana but to the north of Delhi. His company began building and promoting residential townships in Panipat, Kurukshetra, Karnal and Yamunanagar, expanding its catchment area in Haryana to well beyond Gurgaon and giving Delhi a whole range of ancillary cities. With the imminent arrival of the Delhi Metro and the widening of National Highway 1, he is convinced that the next growth area is the Kundli-Sonepat-Panipat belt.
Actually, 2003 was a breakthrough year as it was also when Uttar Pradesh announced its policy of “Hi-Tech Cities” and essentially incorporated many of the suggestions that township developers such as the Ansals had been pushing. The Uttar Pradesh projects, particularly in the Greater Noida-Bulandshahr region 40 minutes east of Delhi, are expected to define API’s evolution in the coming decades, till about 2025
The all-important step was to convince other state governments to replicate Haryana’s urban incubation law and build genuine partnerships with private developers. Sushil Ansal travelled relentlessly and spoke to literally dozens of chief ministers. “By the end 1990s,” Sushil Ansal reports, “we were beginning to find an audience. After the Haryana success story, other states had seen the potential. Directly or indirectly, the housing sector affects 250 industries, from cement to electrical fittings to textiles. As such it is a huge employer. After agriculture, it is the second largest employer.” No politician could run away from such compelling logic.
Whether in Rajasthan or Uttar Pradesh or Punjab, the townships that were conceived in 2003 and the policies and legislations that underpinned them were actually the fruit of Sushil Ansal’s labour a decade earlier, in the mid-1990s.He had been the catalyst for policy change. Years after the liberalisation of 1991, pragmatism and a fair and equitable opportunity for private sector developers were beginning to be accepted in state after state. For Sushil Ansal and his generation of real estate entrepreneurs, this was a long-awaited triumph.
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